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*Although not a founder of Dialexa, Brad Bush joined the company in 2015 to help grow and scale the business.

From idea to execution, Dialexa helps you launch technology products. They design and develop both hardware and software for a variety of platforms and technologies such as Internet of Things, wearables, mobile applications and web applications. (Customers include venture-backed startups and Fortune 2000 companies, such as JLL and Amazon.)

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What’s the story behind your company?

We wanted to solve the hardest technical problems and create new business models – we are not in the business of normal. We see a better world through technology innovation.

Brad Bush, Founder

Brad Bush, Founder

What were you doing before you started this company?

I was an entrepreneur in the 90’s doing the same type of thing (building solutions for businesses) and sold that business. I went to work for Nortel and ended up in big businesses. After a stint of CIO and CMO at GENBAND, I was ready to return to the world of creating new businesses.

How do you stay organized?

I use Todoist for To-Do’s and Sunrise to manage my calendar.

What were some challenges you faced when launching your business and how did you handle them?

The main challenge is always sales. It takes a lot of relationship building and hard work to make sure you continue to do the little things, like sending e-mails and making phone calls.

How do you stay motivated?

I like to meditate to get settled each morning. I keep a list of everything I want to accomplish each day and try to complete at least the top 3 each day.

How do you delegate and build your team?

I try to give general direction without telling them exactly how to to it, and then  I make a point to trust and validate.

There’s a lot of interesting insights and science behind the habits of entrepreneurs. How do you start your day?

I get up very early, try to meditate, then go through my email and do some reading.

How do you unplug, disconnect, and recharge?

I enjoy listening to audio-books in my car while I drive.

How do you celebrate successes?

By saying thank you — Even for little things. It’s important to tell people they are doing a good job.

If you had one piece of advice to give fellow entrepreneurs, what would it be?

Never give up.

Success is the goal but failure teaches us a lot. What are some of the biggest lessons you’ve learned as an entrepreneur?

Always ask why. Try to ask that one last question.