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CraigUrComped helps casino players maximize their comps and access exclusive VIP experiences at casinos and cruise lines around the world.

What’s the story behind your company?

I have experience working with casinos, having worked in marketing at Harrah’s Lake Tahoe and then as an Executive Casino Host on board a Norwegian Cruise Lines ship. While in that role, I witnessed first-hand the information disconnect in the casino industry with regards to “comps”.

There were VIPs that were cruising for free because of their gambling history on-board NCL and then there people that had paid full price for their cruises and were gambling even more than the VIPs. These players gambled more than enough to receive free cruises but, because casinos do not share data, they were not receiving these offers.

UrComped is fixing this information gap by independently qualifying players and providing them with exciting comp offers at our growing network of casino partners.

What were you doing before you started this company?

Immediately prior to founding UrComped, I was working in enterprise sales for a large software company. From an entrepreneurial perspective, I’ve founded and sold two tutoring companies, one of them while I was in college.

How do you stay organized?

I use Trello to keep all my random marketing ideas in one place. Other than that, it’s google calendar and old-fashioned pen and paper “to-do” lists.

What were some of the challenges you faced when launching UrComped and how did you address them?

UrComped initially faced a “chicken or the egg” situation. We needed casinos to give us offers to attract players, but the casinos didn’t want to work with us until we had players.

What we did to get over the hump was create an app that was basically a Twitter for slot machine players. Our thesis was that slot machine players all take photos of their jackpots, but are embarrassed to put their casino photos on traditional social media like Facebook, so we gave them an outlet to share their photos.

We got a thousand people to sign up and that was enough to open doors with casinos and start building our initial business idea of connecting casinos and players.

How do you stay motivated?

I wake up every day fired up because it’s just really fun to build something that I believe in. My co-founder and I believe that we are solving a major problem for both casinos and players. We’re excited to see UrComped grow.

How do you stay motivated?

I wake up every day fired up because it’s just really fun to build something that I believe in. My co-founder and I believe that we are solving a major problem for both casinos and players. We’re excited to see UrComped grow.

How did you delegate and build your team?

We began outsourcing simple, time-consuming tasks, like content writing and posting on message boards, to oDesk early on in the business. The team, aside from contract labor, is still Cale and I, but we’re looking forward to getting to the stage where we can add full-time staff.

There’s a lot of interesting insights and science behind the habits of entrepreneurs. How do you start your day?

I get in a quick  a.m. workout in my garage before my 1.5-year-old son, Lucas, wakes up. Once he gets up, I change him and take him to my parents’ house and head to work at The DEC. (My wife works super early mornings for Virgin America at Love Field, so she picks him up when she gets off.)

How do you celebrate successes?

A high-five and a cold beer.

If you had one piece of advice to give fellow entrepreneurs, what would it be?

Find an awesome co-founder and go full-time as soon as possible.

Success is the goal but failure teaches us a lot. What are some of the biggest lessons you’ve learned as an entrepreneur?

Be upfront with your customers if you fail in some regard. Be apologetic and upfront, and you may even gain more customers than you would if you had been successful.