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Panamplify gives analysts data integration and reporting superpowers at a fraction of the cost by radically transforming the way the system understands your data.

What’s the story behind your company?

We were buried with massive data integration and reporting requirements while running marketing campaigns at our agency, Extra Sauce. We started automating certain processes to alleviate the workload and a product was born out of our solution.

What were you doing before you started building this company?

I ran Extra Sauce, an integrated marketing agency in Dallas, building experiences and campaigns for Smirnoff, Coke, US Army, Zales and other large brands.

How do you stay organized?

I use Pipedrive (a must), Google apps, Wunderlist, and Sunrise.

What were some of the challenges you faced when launching your business and how did you handle them?

Customer development. We spent 18 months narrowing the feature set of our initial vision to one that customers would immediately pay for, and spent that effort actually getting an alpha into their hands

How do you stay motivated?

We were motivated by the laser focus that customer development produces. In the end we knew exactly what to build because they wanted it so badly.

How did you delegate and build your team?

Right now it is just me and Chris St John (CTO, co-founder). We are using our $1mm seed round, which is about to close, to build the rest of the development team.

There’s a lot of interesting insights and science behind the habits of entrepreneurs. How do you start your day?

5 a.m. quiet reflection and prayer, and with concentration on my faith.

How do you unplug, disconnect, and recharge?

With movies, TV dramas, reading, AND long rides. I’m a cyclist.

How do you celebrate successes?

By thanking God and by being grateful to be alive. I am not into material celebrations. Oh — and good beer or red wine!

If you had one piece of advice to give fellow entrepreneurs, what would it be?

Stop worrying about calling yourself an “entrepreneur” and stop trying to market yourself. Build something a customer wants and will pay for.

Success is the goal but failure teaches us a lot. What are some of the biggest lessons you’ve learned as an entrepreneur?

You MUST get out of the office and “develop” the customer. No plan survives contact with the enemy.